Thinking what Google will bring up next? Come May 2021, Google is rolling out its new page experience update. May 2020,
Google announced they are adding a new page experience for user ranking.
Page experience in May 2021 will be included in Google search ranking to help Google visitors to the best content available on the internet.
The update is to include user experience with each website they visit.
Google announcements send a strong message to the search engine optimization community. “Today we are announcing that the page experience signals in ranking will roll out in May 2021.”
User Page Experience
- Page Load Time
- Quality Content
- Safe-Browsing Penalty
- Mobile Friendliness
- Runs on HTTPS
- Intrusive interstitials penalty
In May 2021, Google said it will test ways on how the company will display a “Visual Indicator” in search results. Also, this is not the first time Google will show such indicators. The Silicon Valley giant has shown visual indicator with slow labels, AMP icons, mobile-friendly labels and more.
According to Google, “We believe that providing information about the quality of a web page`s experience can be helpful to users in choosing the search result that they want to visit.” Furthermore, “On results, the snippet or image preview helps provide topical context for users to know what information a page can provide.
Google is also working to help identify pages that have met all the criteria of the latest page experience update come May 2021.
Google Visual Indicator of Page User Experience in Search Results
Google`s wants visitors to have a great experience using their services. Users are engaging with a few insights like the Lighthouse and Page Speed.
“Today we`re announcing that the page experience signals in ranking will roll out in May 2021,” wrote Google. Additionally, the new page experience updates will add Core Web Vitals to Google`s existing search signals which are HTTPS-security, Intrusive Interstitial guidelines, safe-browsing, and mobile-friendliness.
The search engine company`s priority is to prioritize user`s pages with great experience.
How to Prepare for Google`s Page Experience Update
The new algorithms are yet to be understood by many but preparing yourself and your visitors for a better page experience should start now.
Google change will phase out so many websites who are not following the rules. Google`s releases new content policies that will reward and prioritize pages who gives visitors a better experience using AMP or web. Many SEO experts struggle to predict how this will affect ranking, but most few it is just going to end up as a minor change.
Aja Forest, who heads the content department at HubSpot, voice out during an interview with Search Engine Land in June, ” It can be hard to convince those teams that you want to focus on is what they want to focus on, so any kind of official update or messaging does help push your cause.”
Tools for Preparation
Google`s Search Console` report will give owners a huge boost on how they can be one step ahead of this latest update. As mentioned above, the following tools should help.
Both tools listed above will help the user iterate on issues uncovered.
Finally, Google`s goal is to give its users and their visitors a great experience. The update will affect a few metrics but will also help users improve on how they build quality pages to give more information.